The discerning designer behind Goat Fashion
Her designs have been worn by some of today’s most influential women, been featured in fashion bibles around the world and her brand is widely regarded as one of the most effortlessly chic fashion houses in the industry.
Jane Lewis is the founder and designer behind womenswear brand, Goat Fashion.
as online and in their Mayfair flagship store, Goat Fashion releases four seasonal ready-to-wear collections a year, specialising in investment pieces – dresses, tops, knitwear, skirts, trousers – for women who appreciate understated elegance.
Jane truly epitomises what it means to be a discerning designer. In an industry full of demanding fashionistas, she has the ability to listen and know exactly what to give, and, she’s done it all without formal fashion training.
A former assistant to British fashion designer, Elspeth Gibson, Jane’s entrance into designing was handling eveningwear and it was this which inspired her to go it alone and focus on what she believed the industry was screaming out for – a working wardrobe for the multitasking women of the world.
Goat Fashion’s journey into the high-end fashion industry began in 2001 with Jane designing investment cashmere pieces such as jumpers and cardigans. Then, subtly and almost overnight, but not without hard work, Goat Fashion became a sensation that all working women wanted to have hanging in their wardrobe.
Clearly passionate, Jane said: “Style is innate and can be honed and cultivated. It’s individual. That’s what sets it apart from generic fashion. It’s the person that brings it to life.”
“My aim has always been to create an edited capsule collection. Versatile wardrobe staples that withstand the test of time. Lasting modern classics.”
Jane’s drive for business, is also reflected in her celebrity following too – busy, independent, hard-working and self-made women. And it’s the likes of the Duchess of Cambridge, the Duchess of Sussex, Helen Mirren, Gwyneth Paltrow as well as fellow fashionista Victoria Beckham OBE who have all complimented Jane’s talent and adorned her clothing.
he’s not gone unnoticed by the fashion industry’s biggest and most prestigious publication either with the glossy pages of British Vogue having featured Jane’s elegant designs.
A little peek into Goat Fashion’s autumn/winter collection…
From long-sleeved ankle grazing dresses made from lightweight fabrics, to roll neck chunky knitwear for when the weather isn’t on your side, Goat Fashion’s autumn/winter ready-to-wear collection is classy and chic – which is only to be expected from the designer behind it.
Followers and wearers of Goat Fashion will find velvet at the heart of the autumn/winter collection with rich inky blues – which Jane describes as ‘cartridge’ – used across tunic dresses and a funnel collared coat. There is even a beautifully tailored jacket and fit and flare trouser combination which is an absolute dream for those looking for a suit with an edge.
Proving that florals aren’t just for spring, Jane has also incorporated botanical patterns into some of her dresses this season too which can easily be styled from day to night.
Jane shared with Inspirational London her personal favourites from the collection:
“My favourite styles from the autumn/winter 2018 include the Goldfinch dress. It has the most gorgeous silhouette. I have it in all 3 colours. The Gail cashmere sweater is a stylish twist on a classic crew. I love the double ruffle detail. The Glamour jumpsuit is timeless and elegant, my go-to for the event season. The Gladstone coat is made from rich tweed with a 70’s vibe. I will be layering up on chilly days in this sumptuous wrap coat.”
You can view some of Goat Fashion’s winter collection pieces in our Women’s Gift Guide.