Janine Edwards Wealth Management sponsors A Night of Masquerade Magic for Alex’s Wish

Masquerade Magic

Janine Edwards Wealth Management Ltd – a Principal Partner Practice of St James’s Place Wealth Management, have recently joined the Alex’s Wish Business Club to not only meet likeminded business people but also, and more importantly, to help Emma Hallam, founder of Alex’s Wish to build awareness of Duchenne Muscular Dystrophy. This is an aggressive form of Muscular Dystrophy that affects one in every 3,500 boys born which results in total paralysis. 

Alex’s Wish was setup by Emma and Andy Hallam in late 2012 after their own son, Alex, was diagnosed with Duchenne. They wanted to help raise vital funds to bring about new treatments and ultimately a cure for this devastating condition. 

As part of their support, Janine Edwards Wealth Management Ltd put on a Shimmering Masquerade Dinner at Lumbers Jewellers in Leicester on Friday 28th September 2018. 

Guests were invited to bring a masquerade mask or purchase one of the special celebrity masks on the evening, with all proceeds going towards the charity. There was also the opportunity to win a beautiful gold diamond necklace, kindly donated by Dominic Gomersall, owner of Lumbers Jewellers


This wasn’t the only chance guests had to dig deep into their pockets for this worthwhile charity either. The wealth management firm had also secured six phenomenal auction prizes from various companies, which included:

• 2 VIP tickets to the British Grand Prix in July, kindly donated by Ultimate Racing 

• An exclusive event of the lucky winners choosing with The Partnership Lifestyle Club, a private members club

• A helicopter tour of London and surrounding areas 

• 2 VIP hospitality tickets to see U2 at the O2 Arena in November

• 2 Hospitality tickets to see Jess Glynne at The Genting Area, Birmingham, donated by Amplify

• An overnight stay and a two ball on the famous Brabazon golf course at The Belfry Hotel & Resort.

But, before guests could start placing their highest bids for these fantastic prizes, there was some secret entertainment… professional dancers and musicians, the Crashing Waiters!

A fantastic addition to the event, the room was full of music – solely made from the tapping (banging) of various kitchen utensils – with MC of the evening James Blick from The Finesse Collection salsa dancing to the sounds made by the wonderful guests and their chosen ‘musical instruments’. 

From start to finish, the room was alive with laughter and music and saw the entire event raise £10,000 for Alex’s Wish. To put into perspective the impact the masquerade ball had on the charity, here are just some of the ways in which Alex’s Wish use their contributions:

• £50 pays for scientific equipment for a day for crucial testing

• £200 pays for a post-doctoral researcher for a day to work on innovative new treatments

• £800 pays for essential pre-clinical work per year to improve  the effectiveness and safety of new treatments to move them into clinical trial.

If you would like to attend the next event, please contact Janine Edwards on 01676 530606 / 07785 295341 or email janine.edwards@sjpp.co.uk.